How Ebony is Transforming Branding and Design on the Surf Coast

February 15, 2025

Even through her emails, you can sense the thoughtfulness and care that Ebony brings to everything she does. When you speak with her, it’s clear how passionate she is about supporting Surf Coast businesses through expert branding and design. As she puts it:
“The way some businesses appear online and in their marketing doesn’t always showcase who they really are.”

This insight inspired Ebony to launch Brand New Day Studio, a branding and design studio on the Surf Coast that empowers small businesses to align their visuals and messaging with their values. By crafting brands that tell authentic stories, she helps local entrepreneurs connect with their audiences in meaningful ways.

Bringing Brands to Life: A Collaborative Journey

For Ebony, branding isn’t just a service, it’s a partnership. Her process involves diving deep into a business’s story, values, and goals, ensuring every visual element feels aligned.

Take Fiona Luca, for example. After expanding her business, Fiona approached Ebony for help refining her brand. Together, they:

Evolved her colour palette to reflect her warmth and love of nature.
Updated her website with cohesive design elements and a short-form video to tell her story.

This collaborative process is at the heart of Ebony’s work. From logos to websites, she ensures that branding reflects the business’s true essence while resonating with its audience.

A Strategic Approach to Branding and Design

“Branding is about aligning every element, your colours, fonts, and imagery, with the heart of your business. When that alignment happens, it naturally draws the right people in.” Ebony explains.

Her work with Kylie, a spiritual counsellor, shows how strategic branding can elevate a business. Together, they created a brand identity that reflected Kylie’s values of compassion and accessibility. By carefully selecting fonts, colours, and graphics, Ebony brought clarity and empathy to the forefront of Kylie’s branding, ensuring her brand resonated with her audience.

Why Branding Matters on the Surf Coast

Many Surf Coast businesses struggle with branding because they focus on individual elements, like a logo, without considering the bigger picture. This disconnect can confuse audiences and limit growth.

Ebony’s work fills this gap by offering branding and design services tailored to the Surf Coast community. Through her collaborative approach, she ensures every brand is not only visually stunning but also deeply connected to its mission and values.

More Than Just Design

At Brand New Day Studio, Ebony believes branding is about more than aesthetics. It’s a tool for business owners to take control of how they’re perceived. With her guidance, Surf Coast businesses have the opportunity to present themselves authentically and attract the customers they’re meant to serve.

Ready to Transform Your Branding?

If you’re ready to create authentic, cohesive branding for your business, connect with Ebony today. Visit her full profile on Surf Coast Connect to learn more about her work, or head directly to her contact page to book your free Brand Clarity Session.

Author

Shaun Doyle

Shaun Doyle is the founder of Surfcoast Connect, a platform dedicated to showcasing the unique businesses that make the Surfcoast region so special. As a local business owner himself, Shaun understands the challenges of navigating the online world and the importance of genuine connection. He created Surfcoast Connect to simplify the discovery of local businesses for both residents and visitors, focusing on the people and stories behind each venture.

Category Leading Business

Brand New Day Studio

With a passion for authentic branding, Ebony Sugars founded Brand New Day Studio to help Surf Coast businesses align their identity with their values and vision. Offering brand strategy, visual identity design, and creative direction, she ensures businesses connect meaningfully with their audience. Explore Ebony’s profile to discover how Brand New Day Studio can elevate your brand.